Love Lab

July 8, 2016

Synopsis

In the “Laboratory of love” illustrator Lara Costafreda and contemporary jewelry brand “Joid’art” have used flowers to experiment the essence of love translated into patterns and transformed into jewelry.
The collection ‘Laboratory of Love’ is a place where “Joid’art” contemporary jewelers and Lara Costafreda, with its dreamlike mediterranean universe, join each other to find a secret essence of love through the ores symbology.
From this fantastic and strange research process come out six different love forms.
The video directed by Luis Hernandez explains the research for the formula of love by studying flowers and their symbolism.

About the author

Luis Hernández Diaz